END OF DEBATE- PAID VS ORGANIC SEARCH

When it comes to digital marketing there is always a confusion amongst people about paid search and organic search.

 Organic search traffic comes from people finding business links amongst the search engine results. SEO optimization influences the organic search results. Whereas the Paid search traffic is attributed from visitors by clicking on a link in an advertisement or sponsored listing that a business has paid for to appear at the top of search results.

We all search for answers in the same place. Google. Unless you’re one of the 19% people who use Bing or yahoo

 Google.

Google, in all its tech glory, represents two different, yet equally valuable traffic sources to marketers: organic search and paid search.

These methods for acquiring traffic from two sources are known as search engine optimization (SEO) and search engine marketing (SEM) respectively. If you'd like to learn more about these individual methods, you can join Signellent Training & Staffing Solutions for Digital Marketing Certification with job assistance.

Let’s understand the term Organic Search:

Whenever someone types a question into Google, or any other search engine you use, the list of links that appear below the ads are known as "organic results." They appear purely on the quality and content of the page. Traffic that comes from people finding your links among these results are classified as "organic search" traffic or just organic traffic.

Organic traffic is considered the most valuable traffic source for several reasons:

Google directs the highest amount traffic and it is the most trusted source for people searching purchase.

Google is very particular about their rankings and ranking in the top five results for a particular keyword that indicates your content is of high quality.s

Moving in the rankings is difficult and time consuming, but once you're there you get to reap the benefits for long time.

Results on the first page of Google receive approximately 90% off all search traffic on Google. The Traffic drops by 95% from the second page onwards.

Approximately 33% of clicks from organic search results go to the very first listing on Google.

Paid Search

Paid search accounts are those who have paid to appear at the top of search results .Despite of the little yellow box next to their title reading "ad," most of the consumers are unaware that these are advertisements.

For some of these reasons, paid search has been much more popular in recent years compared to organic search which has become more competitive.

Rather than waiting patiently for your SEO to build up, one can pay and get the chance to get seen on page one of Google immediately.

To give you an idea of just how much money is being spent on paid search, you can join Signellent Training & Staffing Solutions for SEO and SEM Training with job assistance.

Conclusion: Organic Search vs Paid Search

Traditionally, inbound marketers have been avoiding paid search as we viewed it as more of an outbound method for marketing. Realistically, it takes three to six months to start seeing movement in search rankings organically and most people don't want to wait that long. Paid search helps you get visitors to your website today but also speeds up the process of optimizing your landing pages for higher conversions, which pays off in the long run.

So, if you are looking at the pros and cons of organic search vs paid search, sit down with your team and examine your timeline and the budget as well.

If you're looking for the quick results, paid search is a better option, but if you're looking for cost-effective results, the answer becomes clear cut.

In general, organic search is much more cost-effective in the long run. However, with the right tweaking to your campaign and good attention to landing page optimization, paid search can be cost-effective as well.