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When it comes to digital marketing there is always a confusion amongst people about paid search and organic search.  Organic search traffic comes from people finding business links amongst the search engine results. SEO optimization influences the organic search results. Whereas the Paid search traffic is attributed from visitors by clicking on a link in an advertisement or sponsored listing that a business has paid for to appear at the top of search results. We all search for answers in the same place. Google. Unless you’re one of the 19% people who use Bing or yahoo  Google. Google, in all its tech glory, represents two different, yet equally valuable traffic sources to marketers: organic search and paid search. These methods for acquiring traffic from two sources are known as search engine optimization (SEO) and search engine marketing (SEM) respectively. If you'd like to learn more about these individual methods, you can join Signellent Training & Staff

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