9 Reasons to Select Digital Marketing Over Traditional Marketing

Marketing has been essential for any business since years, however, the budget becomes a constraint, so it’s equally important to spend in the right direction and to get the maximum output. Here comes the question of where to spend it when it comes to digital marketing v/s traditional marketing?

People today are aware of the competition there is in the business & corporate industries. Some new entrepreneurs will be surprised when they see the outcome from traditional marketing techniques are limited and has drawbacks such as :

•          No selection of target Audience

•          Higher Costs

•          Poor Campaign analysis

•          Limited Customization Options

Instead of quitting too early, you have to consider putting resources into digital marketing strategies instead of traditional marketing as it can offer a series of advantages for small and large businesses and here is the following list:

1. Affordability

Marketing and advertising cost is the two aspects of the business that has to be bear. While big businesses may not have so much trouble to issue out millions for marketing and advertisement, but for small businesses, this may be unendurable. Marketing through digital platforms offers a more affordable alternative compared to traditional methods, which creates a better impact on costing strategies.

2. Mobile Access

300 Million people own a smartphone or another device for browsing, social networking, and countless other activities on the internet such as shopping, promotional activity, brand awareness. Digital marketing gives you a chance to reach them while they’re scrolling and be at the forefront of your audience by retargeting ads, marketing, and social media while they use many different apps on their mobile phones.

 3. Flexibility

Digital marketing comes with wide scope and flexibility for publicity strategies. It also gives us a chance to analyze the campaign, find drawbacks and stop the campaigns which are not performing in a result-oriented and vice versa.

4. Expansion

According to the statistics 95% of the online activities such as shopping, takes place on the digital platform. Digital marketing helps a brand or a company to expand its brand recognition online. Apart from google shopping ads and brand awareness campaigns, digital marketing also helps to boost sales.

5. Multimedia

Photos, videos and other multiple kinds of content attracts customers. Customers tend to engage with marketing materials that consist of multiple kinds of content, which includes photos, video clips, and audio. These marketing aspects can be easily incorporated into digital marketing.

6. Interactivity

Digital marketing allows you to communicate directly with your customers who see your post or ad via the website, social media, comments, messages, etc. Google Analytics helps to analyze a customer's approach and let you interact accordingly, giving priority to consumers and leading them to feel respected and part of the community you’re building. This helps to collect more valuable data according to customer reactions and preferences.

7. Tracking

Digital marketing also allows us to track activities. You can easily record which ads and the content they have seen recently before they make a purchase. And as per artificial intelligence tracking you can state which marketing strategies are most effective, It helps one redefine and improve strategy.

8. Authority

Digital Marketing gives authority to directly interact with clients for feedback, comments, and grievances if any related to your product or your industry. It also allows you to emerge as the industry expert that you are and will impart trust in your business.

9. Influencer Engagement

Majorly influential person in present-day promotes themselves online or through social media. Digital marketing allows you to connect with these influencers and interact. If you connect with them, you can get them to endorse you, lead their followers to become clients and spread brand awareness.

Summary

The benefits of digital marketing for businesses include:

• Cost effective and higher flexibility for your marketing efforts

• Access to customers who rely majorly on digital platforms to do all  their purchase, shopping and other such tasks.

• Direct interaction with clients for feedback, comments, and grievances if any.

• A chance to connect with influencers, earn their respect and get them to endorse your company
• Opportunities to consolidate multiple types of media eg audio, video, gif into your marketing.
• The potential to track and analyze customers purchase behavior.
• For more information on the importance of digital marketing course, contact Signellent today.